25-year plan

Everyday icons

Since its introduction in 1999, the PLAN series has revolutionised bathroom equipment and offers stylish solutions that meet the highest standards of design and quality. Today, we’re going one step further and harnessing the power of AI to make PLAN’s vision even more impactful.

The facets of PLAN – today, tomorrow and above all the day after tomorrow

PLAN has always stood for precise and straight-lined shapes, functional extras and perfectly coordinated products: PLAN accessories are known for offering a stylish solution for all bathroom requirements. The PLAN fittings impress with their sustainable aspects and the Care range ensures safety and comfort.

In order to continue the success of PLAN in the future, we are also ready to take new paths. We want to show the retrospective view of PLAN – we are proud of what was and will look ahead at the same time.

PLAN

Artificial intelligence

Artificial intelligence stimulates us to rethink and offers a great opportunity for our processes. One opportunity we have seized here: for the first time, we used images of models generated by AI.

Woman with windy hair standing in the light

The result is what counts.

The creation processes are similar to those in photography: the visual language is understood; the result is analysed, evaluated and finally selected. Corrections are made until the perfect image is created. Technology and humans work hand in hand.

It is an artistic act that continues to evolve during the design phase through adaptations. Here, technical skills meet aesthetic perception until the depiction of reality appears perfect.

Man standing in front of a plastered wall with PLAN paper towel dispenser and waste bin in the light

Room with PLAN bathroom stools and a man sitting on a bathroom stool

Woman standing in the light with her eyes closed

Iconic design

KEUCO product developers and designers Reiner Moll created a durable and puristic design idiom with clear and straight lines. PLAN stands for impressive simplicity in high-quality design.

Designer portrait Reiner Moll

The PLAN design has won prestigious awards. These design awards are proof of PLAN’s outstanding workmanship and unique character. Each product tells a story of sophistication and care.

Whether glossy chrome, velvety matt aluminium finish, purist stainless steel finish or accentuating matt black: PLAN surfaces refine the straight-lined design and showcase the aesthetic shapes with masterful precision.

PLAN toilet paper holders hang offset on the wall with light incidence

Products

Maximum versatility. PLAN often has more than just a solution for a requirement. With hundreds of individual products, the range offers countless well-thought-out possibilities.

Quality is a promise

Durability and sustainability are always essential to us. If the products are not only produced sustainably, but also how our PLAN BLUE fittings help to save valuable water even thanks to a limited flow rate of 5 l/min, we are fully in line with our philosophy.

PLAN BLUE

Aesthetically appealing and functional

We have succeeded in combining maximum comfort and beautiful design with the PLAN CARE drop down supporting rail. The ergonomic design language provides support when standing up and sitting down. Every surface and curve is perfectly conceived. The texture of the surface provides a non-slip grip. One of many products you can rely on – when you need to.

PLAN CARE

PLAN fold-down support rail on plastered wall with light incidence

Architecturally integrated

In the world of PLAN INTEGRAL, aesthetics and function merge into a harmonious whole. The wall-mounted modules for the washbasin and toilet are milled from solid aluminium with the utmost precision. The modules integrate seamlessly into the room architecture, while the functions disappear into the wall.

PLAN INTEGRAL

PLAN

Impressive simplicity in high-quality design

Today, the products are bathroom equipment icons. With their clever details, they offer great added value in everyday life. The contemporary design language is equally popular in the construction industry, the hotel sector and in private homes.

PLAN soap dispensers hanging on plastered wall over corner in light

PLAN single-arm towel holders hanging on the wall

Maximum user convenience

The PLAN BLUE exposed shower fitting conceals the highest level of engineering skill in a compact and simple way. At the same time, the hand shower slide rail guides the water to the shower head. The hand shower can be adjusted to the desired angle and easily positioned at the desired height.

PLAN blue exposed thermostatic shower mixer tap with shower head in matt black on plastered wall

Versatile solutions

PLAN is as diverse as today’s lifestyles and spatial situations. The PLAN railing systems allow the round tubes to be arranged and designed so flexibly that any room architecture can be accommodated.

PLAN CARE railing system, various versions on plastered wall with light incidence

Ingenious technology

The non-contact PLAN sensor dispensers impress not only with sustainable, individual portion quantities and adjustable dispensing distances, but also in terms of time factor. Thanks to the generous 1.1 litre container, they can be filled faster and require less refilling.

PLAN sensor dispensers hanging and lying in the light

Optimum hygiene

PLAN brings a new dimension of cleanliness into play, with its flawless surfaces, high-quality materials and clear shapes. As with the toilet brush sets with a special reservoir that prevents the brush from standing in the water.

PLAN toilet brush sets on plastered wall with light incidence

Clever details

Every PLAN product brings clever advantages. Like in the PLAN waste bin, where the inner bin and waste bag are covered with an outer container, so the waste bag is always invisible from the outside.